There are some commercials that leave you amazed. At the technological wizardry. At the production quality. You ask how did they do that? How must have they shot it? And then there are some commercials that leave you with questions. Questions like what are they trying to say? What are the consumers supposed to think of the brand? Is there anyone checking the logic behind these 'kickass' ideas?
The new Pulsar commercial is both. More the latter than the former. Because it actually shows how the stop motion was created. And the consumer goes, "Ah! So all this is fake! Very clever! But what do you mean? Does Pulsar need all this around for it to look fast while standing still? Is your ad a lie? A deception? Or do the other bikes deceive? And why am I spending so much time analyzing a television commercial? Experts say that as an average consumer, I don't deeply study ads. I just make up my mind about the brand and move on! Alrighty, then. Pulsar = Fake."
Now hold on, before you start doubting this simplistic analysis, take a look at this commercial. This one is also trying to say that the vehicle appears to be fast even if it is standing still. Now tell me what must have gone through the consumer's mind after watching this.
I am going on a day long fast against the Pulsar ad. I was going to say three days, but since the production values are not so bad, my team has requested me to take it a little easy.
Jai David Ogilvy. Jai Hind.
- Anna.
Don't 'Jai David Ogilvy'! He too would have gone on a fast had he known O&M now stole ideas from S&S!!
ReplyDeleteDear Teenage Dream, You are right. And that is why I hail all those who stand for good advertising practices (albeit from the past) in every post of mine.
ReplyDeleteJai Charles Saatchi. Jai Hind.
Dear Anna
ReplyDeleteplease don't believe what that the media says about what i say about what you say... i am with you... as for the pulsar ad... it is all MAYA....
BABA
Dear Baba,
ReplyDeleteContrary to what the media says I say about what you say about what I say, I am confident that nothing can shake this Team Anna. Thanks for the support. :)
Can u plz tell me abt d cast of d pulsar ad?
ReplyDeleteDear Anonymous, You can ask Ogilvy team or ask Vijay Sawant who worked on it from the creative department. Me contacting them for this is not really feasible since they would like to shoot me first (with a gun, not on camera)and answer my questions later. Agencies love getting honest criticism just a bit lesser than you would love getting throat infection. So, sorry to disappoint you, but if any information comes my way, you would be the first one to know.
ReplyDeleteJai Casting Couch. Jai Hind.
hey anna... the first video link is down... n y does mr/ms."teenage dream" sound exactly like you?!
ReplyDeleteDear Anonymous.
ReplyDeleteThanks for the message. Fixed the link.
Your suggestion (as I understand it) is amusing that Teenage Dream and I have a lot in common, or perhaps are the same person!!!
Believe me, living one life is tiring enough! Plus I talk to myself enough to get my family worried and look up a good psychologist's number in the yellow pages anyway. So no, it is not me. If Teenage Dream still reads my blog or happens to see this comment, please concur.
Do keep reading and commenting. And do tell me about any bad ad if it bothers you.
Jai Shirley Ardell Mason. Jai Hind.
-Anna.
Amusing indeed!
ReplyDeleteWhat an honor to be compared to Annaji himself, considering this was my first comment on this blog!!! :)
:) @ Teenage Dream
ReplyDelete