HME to MTS (updated)

Last few days were good. No long fasts against bad ads. My disciples even started saying behind my back that I had put on some extra kilos! But as fate would have it, my departure from the path of Satyagraha was but short lived. I am quite pained by the new MTS commercial I saw today. It is, as ad agency people would say, 'inspired', by a very innovative music video called 'Her morning elegance' by Israeli singer/songwriter Oren Lavie. Does this mean Israelis are more creative than Indians?
Albert Einstein once said, “The secret to creativity is knowing how to hide your sources.” (so what's the real story about Relativity, eh, Berty?). But why, if I may ask, copy from such a well known source? HME was nominated for Grammy in 2010! Or do you think it is alright in India because 90% people do not have access to YouTube???
My indefinite hunger strike against this ad begins today. As Fox Mulder would have said,the truth is out there... Jai Raymond Rubicam, Jai Hind.
- Anna

Run Hritik Run

I am disturbed by the recent Cinthol Deo ad that features Hritik Roshan - in a chase - again... Either he is being chased by something or chasing something. Like he did in Hero Honda Karizma ad - trying to take back his baseball cap from a twister! Why bother? I could have given him my Gandhi cap anytime he wanted. Be Indian, I say! Anyhow, this goes out as a warning to all those brands who have signed on Hritik. One more ad with him in a chase sequence, and I am going on a hunger strike.
Jai Ted Bates. Jai Hind.
- Anna.