A while ago I wrote about the Surf Bar ad which raised the bar for unbelievable advertising. This time (I know, this is a re-run. But what to do? I was busy fasting against some other ad back when this went on air for the first time) the unbelievability has been raised to another level altogether!
I am sure some SEC A+ housewives in metros and mini-metros may find it cute that the kid in this commercial wrecks a perfectly good sheet of foam mattress, uses expensive colours to mark his anatomy onto it, uses a hacksaw blade to cut two hands out of the sheet (doesn't cut his own in the process) and props them onto the washing machine. Very very cute indeed.
I dare say it is a tad bit unbelievable that the mother walks in and lovingly informs the kid that thanks to Surf Excel Matic, she does not have to use her hands anymore to remove stains after machine washing the clothes. I was expecting one tight slap for the kid for messing about!
But hey, slap yourself! This is HUL (Unilever). They must have done their research that provides clues to the real reality as opposed to a fake reality that we all think is real, which, in reality, is not (complicated sentence? not to HUL execs). And I have heard that the agency brought in some foreign creative guy to conceive the script. Unbelievable!
Needless to say a fast is in order. But Unilever pockets are deep, so no matter how many deaths I die because of fasting, they will keep showing this commercial. I think it will be prudent to fast for a week to protest against the slap that never came down upon the bratty kid.
Jai Lord Leverhulme, Jai Hind.
- Anna.
PS: Do the right thing for society. Report a bad ad today.
