Thursday, 12 May 2011

This should have never been an option!




There is a saying in Himalaya: Those who read Himalayan monster stories should never venture out with the book. It may make you feel, among other things, that you are in Himalaya while actually you are in Ladakh. Also, those who travel to Pune from Mumbai may encounter tunnels that look like nostrils. But do they wait for bikers to guide them? No way! Because, on the expressway, bikes are not an option! You will be caught by the police!
Anyways, I digress. Must be the heat and gastric acids building up. I am definitely on a fast to protest against this ad. Why? Because it insults the common traveler's intelligence. So what if the bikers are shown to be more intelligent and fearless than those who own an SUV? Bikers ARE intelligent. Those SUVs are just overrated gas guzzlers.
And the girl in the car is more fearless than the guys? You mean the same one who reads that stupid monster book and points to the tunnel that looks like a monster’s open mouth? (Good job on the post)
And I hear they had teasers before this monstrosity was released! Doesn't this ad tease enough?
But the main reason I am against this ad is that the guy on the bike says "Reverse is never an option".
I think it is a criminal waste of money to make such a huge ad just to tell you that there is no reverse gear on the bike!!!!
There are homeless people in this country... Maybe you should donate the entire advertising budget for their welfare. Or maybe donate a few bikes without the reverse gear.
I am going to maintain my fast for another day. By then they will release a shorter edit of this ad, and to me, it will be a small victory for the truth.
Jai Otto Kleppner. Jai Hind.
Anna.

PS: Report a bad ad today. Do the right thing for society.

Wednesday, 11 May 2011

Alsi HD, Nakli performances

   
     Now where in India do you get self help petrol pumps? You do, do you? Ok, pardon my ignorance. But why does the friend talk like a pushy roadside salesman? You may ask how one is to deliver on a tight brief in any other way? And when the client's budget is worth a single HD subscription for a month. Maybe two.
     For the students of Advertising: Whenever the client wants to use the brief as if it were the shooting script, here's how you do it. Just make sure you travel abroad to do it. Give the petrol pump as the reason.
     Is this commercial worth going on a hunger strike? Maybe not.
But I will skip today's lunch over this one...

Jai Jerry Della Femina, Jai Hind.

Regards, Anna.

PS: Report a bad ad today. Do the right thing for society.

Tuesday, 10 May 2011

The 'Fast' Track begins...

Dear All,
My Name is Anna.
And I am ready to go on fast for the injustice brought about by bad advertising, stupid commercials and scams in the month of December (I am going to eat a lot in November just to make sure I am prepared).Some people laugh at my ways of protesting against the wrongdoings in the society, but I call it the "Fast" track to spiritual upliftment, and if that doesn't work, at least some personal publicity.
So dear people, help me out and point to a really bad ad that I should go on a fast against. And if you remain silent, I will find one in a while. that's not so difficult nowadays...
Dhanyavaad.
Jai Rosser Reeves, Jai Hind
.