Will the real Einstein please stand up?

As I was heading towards Maharaja restaurant (now quickly renamed 'Saheb' given its proximity to Matoshri) to end my fast against the Cleartrip Commercial, I saw this hoarding.
Let us for a moment forget who is the advertiser. or what is on sale here. What in the blazes name has happened to financial advertising? From the days of Pooja Bhatt donning a bikini and the regulatory 'bodies' going up in arms against misleading financial advertising, we have managed to come a long long way. (or was it Pooja Bedi, sorry I was not looking at the face. Blame it on my youth back then!)
Investors getting misled by advertising creativity was long banned by SEBI (this information is for the benefit of those new to advertising), But how about investors getting misled on roads and banging into the cars in the front because they tried reading the body copy on a hoarding?? Read the offer document carefully, they say, so you can't blame those who are screaming at each other over smashed bumpers.

Regulators, wake up! This is a HOARDING. Its a reminder medium, or have you not learnt advertising? Oh you didn't. Sorry, my bad... Sigh! Whatever happened to those neat asterisks which made you aware about the risks factors...
 Needless to say, I turned around. I had to get back on the 'fast' track again. The taste of that butter chicken is still haunting me. And this makes me really really mad.
I am taking this opportunity to introduce an EXCITING CONTEST! The first one to tell me what is the seventh word in the third line of the bottom middle paragraph on this hoarding will win a butter chicken dinner for two at Saheb Restaurant!*

Jai Pressman. Jai Hind.
-Anna

*Stop fantasizing, I am going to be your dinner companion...

Can we please be clear?

First, I thought my old age was showing its dark side, but then I looked up this ad on the internet. There are over 57,000 YouTube views for this ad but not a single comment! Like me, it really has left everyone speechless!

This is what the sole comment (obviously by the creators) says: Our 10-second video stamps were designed to reaffirm Cleartrip's commitment to clear the way for you to travel. They're quick, they're clear and they look rather good. As some would say, a bit like how your travel booking experience should be.

My oh, my! Are they happy with themselves or what! Let the viewers be dumbfounded. So stop staring at the screen, shut that open mouth and immediately log on and start booking! No? well, seems you should see the rest of the ads. One says LOUD & CLEAR. Then perhaps you will log on. Saw them? No? Not convinced yet to book that flight/hotel/train you always wanted to??? Oh, you must be joking!!

And now there will be a different category at the award shows called Video Stamps! So if you say, "I don't understand this ad" you need not look stupid. It's not an ad anyways! Rather a page out of a typography book overzealously edited.

Ok, enough with the criticism. Let me be absolutely clear: I am going on a fast to protest against this ad because Cleartrip is such a great web service. So simple, so efficient, that it is at sharp contrast with this advertising binge. No doubt the creators and brand managers are toasting its grand success in a conference room far far away from the consumers. Let them. But if any jury member anywhere gives an award to this campaign, I will make sure that he/she stays on complete fast throughout the duration of the judging process!

Jai Sir Timothy Berners-Lee, Jai Hind!

- Anna.