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Must say, the client has shown some balls buying this. The low key, uninterested voice-over, the choice of nerdy model smells of 'award entry'. The radio spots are better, perhaps because they can't show much and are a little intelligent. The agency must be busy taking a 360 degree view of this. All they need to do is to look at Yellow Pages campaign done by Enterprise a few decades ago (or any international Yellow Pages work). Its the same campaign anyway!
Sure this idea has got legs, but I wonder how would they tell people to call Ask Me for memory sticks, paperweights, ball bearings, bottle openers, batteries, ball point pens, pencils, erasers, safety razors, pocket torches, scissors, key-chains, toothbrushes, plastic gloves, test tubes, tea bags, stirrers, safety pins, shirt buttons, aspirin... Well, you get the picture...
I am fasting against this ad because if you watch it more than once, you don't feel like eating anyways.

Jai Claude Hopkins, Jai Hind.
- Anna.