Lambi fasting ka faarmulaa

Well, for starters, my dear friend Baba is not going to like this! Walking on fire is a feat reserved only for those who seek spiritual attainment, but in this ad, it becomes accessible to everyone who puts on a dash of Jinjola! Sacrilege!
And don't miss the clever competition-bashing by repeating repeating words words like like cool cool. But just because you shoot in Rajasthan and use strange looking cast, you don't sit alongside those Ogilvy-Piyush-Prasoon-Chetan kind of ads of yore.
I strongly recommend you show this ad on Radio from now on.  Because there's only so much visual Jinjola one can put up with. I was going to sit for an indefinite fast against this ad, but will protest with just a day-long one. Because, thankfully, the monsoon is here and will soon drown all prickly-heat-talc ads.

Jai Charles Saatchi, Jai Hind.
- Anna

PS: As recommended by a disciple of mine, I will be fasting Maharashtrian style: eating 'only' the following food items: Bananas, Sabudana Khichadi, Sabudana Vada, White Potato Subzi, Variche Taandul (a small grain rice), Daanyachi Amti (a curry made with groundnuts) and all this just three times a day. This should really shake up the competition...

25 join in the 'Satyagraha' against bad advertising!

It gives me great pleasure to welcome the 25th follower of this blog! Things are heating up as pageviews reach close to 1,500! But this cannot continue unless you all contribute by reporting stupid ads that I should protest against.
Since I have just completed a two-day fast against the Parx Deo commercial, I would not say too much. I will just finish this glass of juice.

Jai David Ogilvy, Jai Hind.
-Anna

Train of conflicting thoughts.

Indian trains are crowded. People who travel in them belong to all age groups and all 'socio-economic classifications’. Unlike the train you see in this commercial. This one is an advertising paradise! All travelers are of SEC A+, or thereabouts and belong to the 25 to 35 age bracket.
No amount of deo can help you in Indian trains, and you don't get to move your arm to reach for the deo in your bag, let alone spray it on yourself! But here, there is room for all the good-looking and flirtatious co-travelers you can fit in thirty seconds.
Here people don't mind if you sit on their luggage. They don't mind your kiddish behavior when you play 'bike'. In fact, others join in and wave goodbye when you get off the train because you are such a cool guy! (Well, sitting on someone else's luggage is the only touch of realism, but it is not followed by people questioning your parentage, your sexual preference, etc).
Demanding suspension of disbelief from your audience is not wrong. But it should be for an effect worthwhile. Look at the way Axe demands it in the following commercial and you will see what I mean.

The Parx commercial demands a two-day fast. Partly because what it is, and partly because I still have bitter memories of my youth when I used a deodorant, and it did not work the way the ad said it will.

Jai William Bernbach, Jai Hind,
-Anna.