Last week I had made up my mind to go on a month long fast against that ad with a WIRSSC. But this week I am revising my plan. Now I will fast for just 3 weeks. Why? Because I happened to see a commercial that shed some light on the situation of advertising creativity in this country. And it is encouraging. Here is the illuminating commercial...
I think it is a good sign that advertising itself is mocking advertising clichés. I just have one question, though. Why can't this commercial have the same production values (execution finesse) as the fairness cream ones? Or is it that CFL lights do not spend as much on advertising as fairness creams?? But let's be fair to those who have written the script (I understand that every good script has many fathers - real as well as hierarchy driven - hence the plural) and say, good job! You have saved a few antacids in my medicine box!
University of Advertising Department of Behavioral Studies. Paper: Cognitive Analysis
Instructions: * Please attempt any 10 questions. * If you are a female, don't bother answering anything. * You can only view the following commercial 100 times before answering. * Abbreviations used: WIRSSC (Woman In a Red Saree Showing Cleavage)
Q2] The WIRSSC throws some suggestive glances at the guy. What is she suggesting?
Q3] See the picture below. What is WIRSSC holding in her hand? (this is not a trick question. She is really holding something in her hand. You are advised to see the picture again)
Q4] Look at the eye-tracking map below. Guess the age of the subject studied here. a) 10 b) 20 c) 25 d) 30 e) 40 f) 60 g) Does it really make a difference?
Q5] The guy tells his wife to sleep on the top berth.
Does he realize that WIRSSC's husband will also be doing the same?
Q6] When the WIRSSC says "Tumhe aaram mil gaya" There is a crawler product shot.
How many times did you notice it out of 100?
Q7] How believable does the dialogue "Tumhe aaram mil gaya, mujhe aur kya chahiye" sound?
Does it seem like it was something else and then changed to suite the TV channel's family programming where this ad is placed?
Q8] When the guy's boss says, "Uff yeh sirdard", the guy immediately thinks of WIRSSC.
If the boss had said something else, such as, "good morning" wouldn't the guy still start thinking of WIRSSC anyways?
Q9] Did you actually see the commercial post the office sequence?
Q10] Casting: Why wasn't the boss a woman?
Q11] Justify in less than hundred words why the office sequence is included in this commercial?
Q12] Have you ever noticed any WIRSSC during your train journeys?
If yes, how many times did she cared whether you exist, let alone you having a headache?
If No, well, join the club.
