It is good to be back! Back from the hospital. Back from all those sessions with psychiatrists. Back from the gluttonous binge...
It all started when I had a fight with my cable operator and he cut my connection. I did not see any ads for a long time, and something in my head just snapped! I started overeating! All I thought about was food, food and freaking food! As if everything was well in the advertising world!
After about a month of struggle to keep me away from the hospital canteen, the doctors gave up. So did the chef. But the world is full of miracles, and one came in the form of, you guessed it right, a commercial! One fine evening lying on my hospital bed I saw this commercial, and it worked liked magic! (by that time I had gained the strength to look up from my dinner plate to the TV set). I found a reason to survive! I threw away my dinner plate and announce at once that I was back on a fast!!!
I really thought it was an Axe commercial. I really really wished it to be. And what was that suggestive reference to carrots? Hmm. I decided to wait and watch. So the guy is made to sit in a bathtub! Not a large pot like the jungle tribes have in movies. perhaps these women have not seen those movies. How can they? They are in a jungle, silly!! They only know how to drive an SUV like James Bond. So one of them rescues the guy from the clutches of evil man-eaters (now, don't start thinking).
Wait! isn't she one of them?! What is it now, instant Stockholm Syndrome? But isn't that one where the captive falls for the captor, and not the other way round? Maybe she saw the potential in this guy, that if they get along, he could take her out to a five star hotel where they serve carrots!
By far the only believable thing in this commercial is the character of the friend. He looks completely stupefied! Like he has just read the script and trying to find reason in it!
Thanks to this display of creativity, I am back on my feet, and have decided to continue this fast until someone explains the marketing wisdom behind this commercial, or gifts me the XUV, along with the hungry chauffer.
Jai David Livingstone. Jai Hind.
- Anna.
It all started when I had a fight with my cable operator and he cut my connection. I did not see any ads for a long time, and something in my head just snapped! I started overeating! All I thought about was food, food and freaking food! As if everything was well in the advertising world!
After about a month of struggle to keep me away from the hospital canteen, the doctors gave up. So did the chef. But the world is full of miracles, and one came in the form of, you guessed it right, a commercial! One fine evening lying on my hospital bed I saw this commercial, and it worked liked magic! (by that time I had gained the strength to look up from my dinner plate to the TV set). I found a reason to survive! I threw away my dinner plate and announce at once that I was back on a fast!!!
I really thought it was an Axe commercial. I really really wished it to be. And what was that suggestive reference to carrots? Hmm. I decided to wait and watch. So the guy is made to sit in a bathtub! Not a large pot like the jungle tribes have in movies. perhaps these women have not seen those movies. How can they? They are in a jungle, silly!! They only know how to drive an SUV like James Bond. So one of them rescues the guy from the clutches of evil man-eaters (now, don't start thinking).
Wait! isn't she one of them?! What is it now, instant Stockholm Syndrome? But isn't that one where the captive falls for the captor, and not the other way round? Maybe she saw the potential in this guy, that if they get along, he could take her out to a five star hotel where they serve carrots!
By far the only believable thing in this commercial is the character of the friend. He looks completely stupefied! Like he has just read the script and trying to find reason in it!
Thanks to this display of creativity, I am back on my feet, and have decided to continue this fast until someone explains the marketing wisdom behind this commercial, or gifts me the XUV, along with the hungry chauffer.
Jai David Livingstone. Jai Hind.
- Anna.
Aadarniya Anna,
ReplyDeleteYour absence greatly causes distress in my life. Anyway,the things that I have inferred from this ad:
Those who don't possess Mahindra XUV are greatly spiritual and have the potential to be Seers if they don't spend time with people who don't like carrots. The case in point here is the friend - who recognises the woman as one of the aspiring cannibals without actually seeing her ever before. How did he know that She was the One. Amazing what eating carrots and not possessing an XUV can do to your Spiritual Vision. And that is why Ayurved recommends carrots!
BABA
Dear Baba, good observations. And as some psychologists say, your carrot's size is inversely proportionate to the size of your vehicle ;)
DeleteThe marketing must have had a crush on these babes and it was a honymoon suite by Club Mahindra......Hahahahahaha.
ReplyDeleteJai Ho Anna. Freedom to write & speak.
Haha. I am sure the babes knew the concept of time-share ;)
Deletehail Hitler
ReplyDelete(b-COM)rades, (b-SC)rades and (b-A)rades the Fuhrer is fuming mad. He has issued a standing order to immediately find the makers of the commercials (spare the production house, they were only trying to make some money to survive the war) and shoot them toe to head one by one. a medal of "Evoque" will be bestowed upon the one who accomplishes the mission.
hail Hitler
Anerkannt, meine Führer :)
DeleteJust when I tell you not to go hibernating, you become Mr. India & I don't have red specs! Coz..well, I'm normal ;)
ReplyDeleteAnyway, about the ad, WTF WAS THAT?! Who in their right minds would come up with this? What was the point of making it? Why would ANYBODY buy an XUV after this? I'm angry coz I personally liked the car & was excited for its launch. Now the car seems..stupid (for the lack of a better word).. X(
Also, there actually is a reverse Stockholm Syndrome. It's called the Lima Syndrome, where the captor sympathizes with the captured & that's where this ad should have been made. In LIMA!
I'm not going to stop you from fasting this time. I'm joining right in Annaji!
Apologies, Teenage Dream!
DeleteI will be regular henceforth.
Glad to have you in Team Anna for this fast! :)
Jai Lima, Jai Hind
- Anna