University of Advertising
Department of Behavioral Studies.
Paper: Cognitive Analysis
Instructions:
* Please attempt any 10 questions.
* If you are a female, don't bother answering anything.
* You can only view the following commercial 100 times before answering.
* Abbreviations used: WIRSSC (Woman In a Red Saree Showing Cleavage)
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Q1] What is the product being advertised?
Q2] The WIRSSC throws some suggestive glances at the guy. What is she suggesting?
Q3] See the picture below. What is WIRSSC holding in her hand? (this is not a trick question. She is really holding something in her hand. You are advised to see the picture again)
Q4] Look at the eye-tracking map below. Guess the age of the subject studied here.
a) 10 b) 20 c) 25 d) 30 e) 40 f) 60 g) Does it really make a difference?
Q5] The guy tells his wife to sleep on the top berth.
Does he realize that WIRSSC's husband will also be doing the same?
Q6] When the WIRSSC says "Tumhe aaram mil gaya" There is a crawler product shot.
How many times did you notice it out of 100?
Q7] How believable does the dialogue "Tumhe aaram mil gaya, mujhe aur kya chahiye" sound?
Does it seem like it was something else and then changed to suite the TV channel's family programming where this ad is placed?
Q8] When the guy's boss says, "Uff yeh sirdard", the guy immediately thinks of WIRSSC.
If the boss had said something else, such as, "good morning" wouldn't the guy still start thinking of WIRSSC anyways?
Q9] Did you actually see the commercial post the office sequence?
Q10] Casting: Why wasn't the boss a woman?
Q11] Justify in less than hundred words why the office sequence is included in this commercial?
Q12] Have you ever noticed any WIRSSC during your train journeys?
If yes, how many times did she cared whether you exist, let alone you having a headache?
If No, well, join the club.
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I am on a month long fast against this ad which was done for some product. Can't remember what that was.
Jai Sigmund Freud. Jai Hind.
- Anna.
Finally..a post!! Awesome as always, Annaji! Where do you come across these hilarious ads?
ReplyDeleteThis one was pointed at by one of my friends via email.
ReplyDeleteWhere will I be without you guys.
Do send me information about such atrocities at annaofadvertising@gmail.com
Jai Brin. Jai Page. Jain Hind.
Anna.
Dear Teenage Dream, now that we are talking, let me tell you about one funny comment I got which said that you sound just like me ( on my post - looks fast one) Will you kindly comment on it? Thanks...
ReplyDeleteDear Annaji,
ReplyDeleteI hope you are feeling well. I think this ad was meant to GIVE a headache, especially to the AMRUTANJAN people. A semi-clad sanyasi might be a healthier option to a lady with a pronounced cleavage. I wonder what transpired between them through rest of the journey. I am sure they must have discussed the scope of otc medicines. An academic discussion with a WIRSSC in the night on a train sounds very exciting.
BABA
Dear Baba,
ReplyDeleteYour suggestion about a semi-clad Sanyasi creates a very disturbing image. So does the suggested scope of OTC medicines (contraceptives are OTC, too, you know, and not using them can give you a headache for years). Please do not try any discussions with any WIRSSC on board any train. Your antics might cause the train to levitate or something, endangering those aboard. Keep the spiritual discussion to your Aashram.
Jai Julius Fromm. Jai Hind.
- Anna.
Annaji
ReplyDeleteI understand what you mean... Actually, I tried it once. But nothing levitated... leave alone the train.
:)
ReplyDeleteDear followers,
ReplyDeleteIt would interest you to know that this post has got the most page views of all time. I guess show of cleavage has its own advantage :)
Jai Frederick Mellinger*. Jai Hind.
* - In 1948, Mellinger introduced the world to its first push-up bra and called it, appropriately, the "Rising Star."