Well, for starters, my dear friend Baba is not going to like this! Walking on fire is a feat reserved only for those who seek spiritual attainment, but in this ad, it becomes accessible to everyone who puts on a dash of Jinjola! Sacrilege!
And don't miss the clever competition-bashing by repeating repeating words words like like cool cool. But just because you shoot in Rajasthan and use strange looking cast, you don't sit alongside those Ogilvy-Piyush-Prasoon-Chetan kind of ads of yore.
I strongly recommend you show this ad on Radio from now on. Because there's only so much visual Jinjola one can put up with. I was going to sit for an indefinite fast against this ad, but will protest with just a day-long one. Because, thankfully, the monsoon is here and will soon drown all prickly-heat-talc ads.
Jai Charles Saatchi, Jai Hind.
- Anna
PS: As recommended by a disciple of mine, I will be fasting Maharashtrian style: eating 'only' the following food items: Bananas, Sabudana Khichadi, Sabudana Vada, White Potato Subzi, Variche Taandul (a small grain rice), Daanyachi Amti (a curry made with groundnuts) and all this just three times a day. This should really shake up the competition...
Annadata sukhi bhava!
ReplyDeleteSpiritual talcum powder indeed! Next they will show Sita Maiyya passing agniparksha because she put a dash of Jinjola before stepping into the fire or Bhakt Pralhad surviving fire only because he applied Jinjola. Worse, instead of buying insurance, people will sprinkle Jinjola in their houses and factories and insurance companies won't be left with money for them to advertise. You have done great public service, Anna by exposing this ad... I hope you had an enjoyable fast and also hope that you didn't forget to have Eno after all that groundnut diet.
Baba.
Dear Baba,
ReplyDeleteSurprised to see you found a place for Jinjola in this big bad world! Do include this in your morning pravachan. Won't say too much, because that last helping of Sabudana Khichadi turned out to be the last straw for my stomach and it gave way.
Will write again soon.
Jai Ralph Ammirati, Jai Hind.
- Anna.
Hi
ReplyDeleteI am also fasting in same style but also added some potato chips, sabudana papdi and chakli that's it.
Jai Hind Jay Maharashtra!!!!!