Now where in India do you get self help petrol pumps? You do, do you? Ok, pardon my ignorance. But why does the friend talk like a pushy roadside salesman? You may ask how one is to deliver on a tight brief in any other way? And when the client's budget is worth a single HD subscription for a month. Maybe two.
For the students of Advertising: Whenever the client wants to use the brief as if it were the shooting script, here's how you do it. Just make sure you travel abroad to do it. Give the petrol pump as the reason.
Is this commercial worth going on a hunger strike? Maybe not.
But I will skip today's lunch over this one...
Jai Jerry Della Femina, Jai Hind.
Regards, Anna.
PS: Report a bad ad today. Do the right thing for society.
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